25. June 2024

We are so proud to have won the STAATSPREIS MARKETING AWARD in the category of best “Manufacturing Industry”. The award has been assigned to the Frauscher shipyard for the successful market launch of the all-electric Frauscher x Porsche 850 Fantom Air. The event took place last 10th of June and two of our Frauscher representatives were there to celebrate the victory. The audience has said of us: “Frauscher – in an atypical industry for a landlocked country developed the product and drove with a world market leader in the automotive sector: Porsche AG. The result is a ground-breaking image product including professional marketing, which reaches the heart of the word synergy.

A winning marketing strategy

Our winning marketing strategy positioned the Frauscher x Porsche 850 Fantom Air as the premier motorboat on the market. This achievement was a milestone for the boating industry as a whole. For the first time, Porsche AG developed an engine using MACAN technology, initially for the FxP 850 Fantom Air, before adapting it for the new Porsche e-Macan. In addition to creating a dedicated website for the Frauscher x Porsche 850 Fantom Air, the marketing team collaborated with Porsche to orchestrate a perfect product launch. The event, held last autumn at Lake Garda, featured exclusive sea trials, followed by a gala night and a coordinated launch on social media, including the boat’s dedicated Instagram page.

All eyes are on the full-electric Frauscher x Porsche 850 Fantom Air

This summer, the Frauscher x Porsche 850 Fantom Air is touring Europe’s most exquisite sea and lake locations with exclusive sea trial events, giving you a taste of this amazing boat’s power. The next must-see events to mark on your calendar are the gems of the Côte d’Azur: the Monaco Yacht Show and the Cannes Yachting Festival 2024.